design:develop

Name and dress

E.W.: ...don't you feel like it's too much simple? I mean... I think it's very cool this thing of the western alphabet becoming arabian letters, kinda subversing. Works so good on CAMP but doesn't fit for Decolonizing... too cold, needs more life in it...
X: I like this minimalism. It's so stright. It embodies very well the kind of operations we made to profane secularized concepts, to explode the project, to see at one thing and its opposite in the same time...
dy: I think it'is just a matter of identification... "more life" could just mean more movement. Shit... you all are so much influenced by Bansky stencil at Oush Grab, that with the tank removed by municipality, like a car in the city. And this is quite challenging since Banksy is God and it's not confortable to duel with God... no?
X: ...I've just listened a friend of mine... it's true, he expected something more "activist". Even if I don't want to be tagged with this weight of activism... I'm activist inside I don't need to expose... what do you think to focus on the bird-watcher on the top of rifle-tower?
dy: my best in this sense is the migratory bird dropping off the flower bomb, use that! Jokes apart, let's drift into some speculative...
X: I found illuminating Agamben, in the interview he explains how profanation is an operation interesting in the process of dismantling the previous order, but than it's less significant since order tends to reform in another shape. Could you try to dig this concept?
dy: do you really think a logo has to explain the whole thing? This is bloody complicated... better a sign that grabs your sight, punch your chest and squeeze your brain rather than a sophisticated design...
E.W.: could we be inspired by those Salottobuono drawings? Press technics actually is so performative, you can realize a very detailed design.
dy: amazing but too descriptive... I want the jump of fantasy in it. An elegant displacement. A style that remember a stencil should also transmit an activist attitude, even if you don't mean to spray it on the wall.
E.W.: let's push forward decolonizing.ps as a long writing, not just DA, maybe the problem is just that working on initials is too short. The more that arabizing treatement is pushed, the more it works.
dy: ok... I'll try also to add a stand-alone icon...
E.W.: have you seen those Mallarmé images I sent to X? I'd like an art book...
dy: yes and it's a great idea. I think this can help us to balance the content... to unfroze it from its "cold-case study"... move it from the forensic clinicism that research oriented material sometimes shows. A book full of life but not chaotic.
E.W.: yes!
X: much better... I like these experiments your are doing. Less monotonous than a "bang-bang" rithm of reading. Just be carefull of the reading-rithm in itself. Things has still to be understood.
dy: it's incredible right now to me how working on your research and intellectualist texts, working on shape, allignments and different fonts, drifts them to a poetry! Look at this... I could recite like a poet in front of the horizon! (laughs). This is the attitude that many artists working on visual poetry have developed. I think right now this is the best way to fix these complex concepts in one's mind... like when we were children and learned poems by heart... not only because of the homeworks, but because of their charming form...
Domenica 1/17/2010